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Her dating agency Vida — which is based in Mayfair — has clients in senior positions at firms including Barclays Wealth, Goldman Sachs, EY, KPMG, and Deutsche Bank.Most of the agency's clients are straight, while 55% are men aged between 35 and 60.Before arranging a date, Vida's matchmakers meet face-to-face with its London clients as well as with potential matches to assess their mutual compatibility.With international clients, the team uses Skype or asks for feedback from a local consultant who can meet the client in person."Bankers in US firms are totally in awe of European women," she said."The whole bilingual thing is like catnip to them." Wherever they are based, many of Vida's clients look for someone in a different industry.
"But smaller firms, people working for hedge funds, for example, have less of a focus on meeting someone with a certain level of academics." Many insist that they only want to meet someone with an Oxbridge or Ivy League university degree.Before a date is arranged, Vida's clients look through five or six portfolios of potential dates before selecting their chosen match.If there's a spark, clients can opt to freeze their membership until either the relationship ends, or they decide to withdraw their membership and settle down.Before becoming a professional matchmaker, Mac Lynn worked as a business psychologist at a recruitment consultancy, then began working as a consultant at the London-based dating agency Seventy Thirty in 2006. The company now employs seven core matchmakers, including Mac Lynn, with one senior team member heading up its Gay and Lesbian matchmaking service.The consultancy also employs dozens of matchmaking consultants internationally on a freelance basis.
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Long hours and heavy workloads mean that bankers, brokers, lawyers, and accountants rarely meet anyone outside of the corporate jungle.