17 02 2016 new updated online dating sites internet dating statistics 2016
Social media users continue to use a relatively diverse array of platforms.
More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Americans are using social media in the context of work (whether to take a mental break on the job or to seek out employment), while also engaging in an ongoing effort to navigate the complex privacy issues that these sites bring to the forefront.
In addition, the share of Facebook users who check in daily has increased slightly in the past year: 76% of Americans who use Facebook now report that they visit the site on a daily basis, up from 70% in 2015.
Continuing a long-standing trend, women use Pinterest at much higher rates than men.
Nearly half of online women use the virtual pinboard (45%), more than double the share of online men (17%) who do so.
In addition, women continue to use Facebook at somewhat higher rates than men: 83% of female internet users and 75% of male internet users are Facebook adopters.
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.